H20 CAPSULE

H20 CAPSULE

SERVICES PROVIDED:

INSTAGRAM MANAGEMENT
TIKTOK CONTENT CREATION
INSTAGRAM CONTENT

H2O Capsule came to us with a standout product and a social presence that hadn't yet found its voice.

We defined the audience, repositioned how the product showed up online, and built a content strategy around what their customer actually wanted to watch.

THE SHIFT?

WE STOPPED SELLING THE PRODUCT AND STARTED CREATING A REASON TO CARE ABOUT IT.

We took H2O Capsule directly to its audience, developing a street-interview series at Arizona State University built around real people, real reactions and content worth watching—with or without the product.

Then immediately hit them with:

  • 1 million+ views overnight.

  • Today, it sits at 4.7 million views.

  • six figures in sales in one week.

A woman in sporty attire and sunglasses sitting on a tennis court, smiling, with a leopard-print water bottle and a black strap nearby.
Two women in athletic wear stretching outdoors on a grassy field, with trees in the background.

like what you see?

Imagine what we could do with your brand.