J80 FITNESS
J80 FITNESS
SERVICES PROVIDED:
J80 brought us on to lead social and creative across an entire year of launches. We became the team behind every drop, every sale and the content that carried each one to market.
Across 12+ campaigns, we developed the rollout strategy, creative direction, photography, video, organic social and ad creative, building a new campaign around nearly every collection the brand released.
WE TURNED A CONSTANT DROP SCHEDULE INTO A REASON TO KEEP COMING BACK.
Rather than treating launches as individual moments, we built anticipation around what J80 was doing next. Product development, behind-the-scenes content, try-ons, team personalities, launches and sales all became part of the brand’s social world.
Then we took it offline.
For J80’s first-ever warehouse sale, we developed the pre-launch social strategy and campaign designed to turn online attention into in-person demand.
$90,000 IN SALES. 4 HOURS. ONE WAREHOUSE SALE.
A LINE OUT THE DOOR THROUGHOUT THE EVENT.
DRIVEN BY THE SOCIAL CAMPAIGN LEADING UP TO IT.
like what you see?
Imagine what we could do with your brand.