SOURCING at MAGIC

SOURCING at MAGIC

SERVICES PROVIDED:

INSTAGRAM MANAGEMENT
VIDEO CONTENT CREATION
INSTAGRAM CONTENT

WE TURNED A TRADE SHOW INTO CONTENT PEOPLE ACTUALLY WANTED TO WATCH.

As a brand within MAGIC, SOURCING came to us with an established industry presence, but an opportunity to make that authority translate on social.

We built a content strategy around the people, products, trends and discoveries happening on the show floor, transforming an industry event into an always-on source of fashion and sourcing content.

THE RESULT?

  • 40K → 149K FOLLOWERS

  • +109K NEW FOLLOWERS

  • 272% AUDIENCE GROWTH

  • MULTIPLE MILLION-VIEW VIDEOS

Colorful fabric curtains hanging on display racks, arranged by color in a retail setting.
Large sign at source conference that reads 'SOURCING MAGIC', surrounded by flowers, inside a spacious exhibition hall with overhead lighting and banners.
Display of various shopping bags from different brands, arranged on shelves at a retail or trade show booth.

like what you see?

Imagine what we could do with your brand.