TIRTIR came to us as an established Korean beauty brand preparing to enter the U.S. market for the first time. Across three launch campaigns, we created social-first concepts and content designed to introduce the brand to a new audience while maintaining the identity that had already made TIRTIR globally recognizable.

Our role went beyond launching product, we helped translate an international brand for a new market, creating content built to generate awareness, familiarity and demand among U.S. beauty consumers.