• 90,000+ new followers.

• 6.35M+ organic content views.

• 252 pieces of content surpassing 10K views.

• Event registrations doubled (2023 to 2024).

When MAGIC Fashion Events brought Obtaining Social on in 2023, the partnership started with one account.

It didn't stay that way for long.

Our role expanded across MAGIC's broader fashion marketplace, including PROJECT,SOURCING and OFFPRICE, requiring a social team capable of capturing multiple shows happening simultaneously, without losing the identity or audience of each.

For every show, we built the team from the ground up. Obtaining Social scouted and directed up to nine women across three days of live event coverage, producing 100+ videos and thousands of photographs while simultaneously managing social publishing, Stories, DMs and Instagram Lives in real time.

But the work didn't end when the show ended.

We developed the social strategy that connected MAGIC's live events to its year-round digital presence, turning what happened on the showfloor into content people wanted to watch whether they attended the show or not.

The result was more than growth.

What began with one account grew into a partnership spanning the entire show and a social presence that set a new standard for the fashion event industry.